GE Appliances’ Monogram brand selects Louisville Chef Edward Lee as culinary director | Business

LOUISVILLE, Ky. (WDRB) — Monogram Luxury Appliances introduced a Louisville chef as its very first-ever culinary director.

The brand name of GE Appliances selected Chef Edward Lee, an award-successful chef and author who is a 6-time finalist for the James Beard Award for Best Chef: Southeast.

In accordance to a information launch, Lee will generate the formal Monogram Culinary Suggestions and build a long run Monogram Culinary Council, which is supposed to concentration on the brand’s eyesight of “status, functionality and elegance.”

Lee will symbolize Monogram at culinary and market activities.

“We’re embarking on a certainly exclusive partnership rooted in a shared culinary eyesight, and I’m honored to be on this ride with Monogram – a model that signifies excellence,” Lee claimed in a news launch. “I just can’t wait around to collaborate with Monogram and do the job with earth class appliances that help both equally professional chefs and home cooks to make incredible dishes that delight.”

Monogram also announced Monday that Erik Segelbaum, a sommelier, wine educator and wine journalist, is joining the model as wine director. Segelbaum, who was named a 2020 Wine Fanatic “40 beneath 40 International Tastemaker,” will guide the creation and direction of wine training at brand gatherings, according to a news release.

Patrick Roney was named as executive chef and culinary trainer at the Monogram Practical experience Center in Louisville.

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