Halloween is a great time for event planners and businesses to cash in on the spooky season by running promotional campaigns. It is now more than just candy and costumes; Halloween is an opportunity to promote events and products. Staying on top of the latest trends in marketing is important.
Whether you are a business, an event planner or just someone getting in the spirit of Halloween, here are 7 Halloween marketing trends you can use to make your campaign a success.
- Interactive content like polls and quizzes
Today’s audiences have small attention spans and keeping them engaged is important. Use interactive content like polls, quizzes and contests to drive engagement. According to a Forbes Content Marketing study, 81% of marketers agree that interactive posts generate way more engagement than static content as they are much better at grabbing attention. And they are easy too!
Use Instagram Stories to run a poll like ‘Trick or treat?’. You can also use PosterMyWall’s Halloween social media post templates to create Halloween themed quiz graphics.
- Short-form spooky videos with Halloween sound effects
Social media platforms like TikTok, Instagram Reels and YouTube Shorts have made short videos absolutely must. It is not just jumping the bandwagon. Short, punchy videos are effective and necessary for marketing events, products and ideas.
According to an article by Park University, video content accounts for 82% of all internet traffic. Such is the prevalence of videos. Use short-form videos to post latest costume reels and show behind-the-scenes content.
- User-generated content challenges
User-generated content is an excellent tool to build visibility and credibility for your campaign. Nothing brings people closer together than participation in contests and challenges. You can use host costume contests, Halloween quizzes or Halloween decoration challenges. Offering a small prize for the winner can greatly boost reach. According to research, user-generated content has far more audience trust than brand ads. Make use of your following and boost that community participation!
- AI-generated Halloween art
AI is transforming the world, especially the way people create content. It is trendy and low-effort, with great impact. AI tools can be useful for creating flyers, posters, emails or social media posts. You can get creative by combining animations or texts with AI-generated images to tell your spooky story. AI tools are particularly effective if you are low on time or assets. You can even turn your text into AI images.
- Limited-time Halloween bundles or kits
Create a sense of urgency by offering limited-time Halloween themed product or service bundles. People do want to miss out on such offers due to the fear of missing out, making it an excellent tool for seasonal marketing. It is particularly effective for last-minute shoppers who are on a time-crunch. Create themed bundles and use Halloween colors to promote your product or service. Make sure to mention the time these offers end to entice people to make quick purchasing decisions.
- Halloween PR to influencers
Influencer marketing is essential for targeting younger, social media-savvy audiences. It can create fast buzz, and Millennials and Gen-Z trust influencers more than they trust branded content. Utilize this opportunity by collaborating with local influencers to tap into their dedicated followings. Send out Halloween-themed PR packages containing treats, costumes or product samples. Ask them to do unboxing live videos. Influencer marketing is a great way to do authentic promotion and create social proof.
- Change your Instagram posting color theme to orange black
Get festive by changing your Instagram and other social media posts themes to Halloween colors. This will make your posts stand out in the feed and give a cohesive vibe to your pages. Use spooky fonts to stay on-brand. This will not only grab instant attention but also make your Halloween promos successful by boosting brand recall.
Halloween is a festival where you can get really creative. Whether it is a Halloween themed quiz, a DIY tip or a spooky challenge, these trends will help your campaign stand out with authentic, organic reach.
The best part is that you do not need to spend big either. You can use various PosterMyWall tools to create spooky content and share it across social media platforms with ease. So get festive and build a crazy promo this Halloween.
Happy Halloween!
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