‘Healthy’ Mars and Bounty bars launched with less calories after government crackdown on junk food

MARS and Bounty are launching new “naked” variations of the popular chocolate bars which are decrease in calories amid a crackdown on substantial extra fat meals.

Mars Triple Deal with, alongside with stablemates Bounty, Snickers and Galaxy are all staying revamped.

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The new Mars bar is produced with date paste, nuts and raisins is currently being introduced to stay clear of being positioned on the bottom shelf as new junk food stuff regulations glance to crackdown on meals substantial in body fat, salt and sugar (HFSS).

Mars Triple Handle is due to strike Tesco shelves subsequent thirty day period.

The old-fashion Mars bar was encased in chocolate but the new model will only have its centered coated though the date and nut topping is flippantly drizzled with chocolate on top, leaving it uncovered.

Chocolate bars which are decrease in calories and comprise much healthier elements will avoid slipping foul of HFSS restrictions and not be placed out of sight on the cabinets or put in a lot less popular positions.

Chocolate large Mars has used 18 months perfecting its recipe for each and every bar which nonetheless retain aspects of the originals.

The new Mars weighs 40g and has 173 energy in comparison to the previous model which had 228 calories and weighed 51g but the two however incorporate caramel.

Bounty Triple Handle has 169 energy and has a sprinkling of desiccated coconut on top rated when compared with the original coming in at 278 energy.

Mars said its specialists experienced “spent countless numbers of hours functioning on each moment depth of the bars – from the chewy caramel in the malt-infused Mars Triple Handle, to the crunchy roasted nuts on the Snickers variant”.

Nevertheless, the new bars will retail at 80p a pop, all over 57 for each cent more than their conventional counterparts.

Mars reported the maximize in cost was because of to the “very top quality ingredients” this sort of as roasted peanuts and dates.

Mars Wrigley British isles advertising director Kerry Cavanaugh mentioned: “Triple Address does just what is says on the tin – it is packed with a knockout trio of fruit, nuts and our legendary chocolate, and is delightfully delightful to boot.

“We’re thrilled that Brits can now enjoy a good tasting – and HFSS compliant – Galaxy, Mars, Snickers and Bounty deal with. It’s delicious reinvented.”

The new Triple Treat bars will be positioned at eye-stage, middle shelf and close of aisle locations when other popular chocolate treats these types of as Maltesers, M&M’s and Twix will be banned from prominent positions these types of as checkouts and entrances alongside with other HFSS meals.

The new measures are getting released as the govt attempts to deal with the escalating being overweight crisis and are developed to get rid of the temptation of sugary treats like chocolate, sweets, cakes and biscuits from effortless-entry areas in supermarkets and relegate them to far more distant areas.

The steps are aimed at encouraging combat being overweight by eradicating tempting sugary treats from chocs and sweets to cakes and biscuits from quick-entry places to the grocery store backwaters from Oct when the new procedures come in.

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