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Store Owner’s Love for Food, People Made for Perfect Recipe | South Carolina News

April 3, 2022 Dian S. Hicks

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By GREG K. Offer, Index-Journal

PROMISED LAND, S.C. (AP) — If you travel through this very small local community in western Greenwood County, you will not obtain a one stoplight. In point, about the only thing you could have observed together this stretch of freeway is an previous region store. And perhaps the heat scent of fried hen increasing up by means of the air.

Promised Land Grocery, together McCormick Freeway, has been a staple right here for far more than 50 a long time. Willie Jake Thomas Jr. acquired the land in 1971.

“It was a modest, wood shop,” Willie reported. “It had fuel tanks there. At the time, they weren’t providing gas or just about anything. There was just an outdated gentleman sitting down there trying to offer something. He didn’t do a lot with it. Soon after I acquired the put, he just disappeared.”

Willie had just $400 following he purchased the retailer. He took that dollars and purchased groceries to put on the shelves. Just one critical merchandise he sold was candy. He rapidly found out how to catch the attention of buyers. It was via kids’ sweet tooths.

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“That’s what crafted the retail store, acquiring young children arrive in for various varieties of candy,” claimed Willie, who served as Greenwood County EMS director for 25 a long time until finally retiring in 2006. “They would come each individual time they would get a nickel or a dime. I stored a ton of diverse candy. And then they began bringing their mom and dad. That’s how it just kept producing. I’d just take a minor revenue I’d make and put it back again into the retail store, and we just kept heading.”

Promised Land, launched in 1870 as element of a land resettlement method for freed slaves, is a typically African American group however, Willie’s wife, Cinderella, said it is turning out to be additional various. The community is bucking the trend of “white flight,” as people today from diverse cultures are creating their houses below. The grocery store has meant a large amount to people today by way of the a long time, Cinderella stated.

“It’s been a staple in the local community,” mentioned Cinderella, who is a record teacher at Greenwood Superior College. “The initial point every person talks about is that chicken.”

Willie has the only recipe for his popular fried chicken — Cinderella does not even know it — and he keeps that secret in the most secure area: his head. He explained he may well one particular day publish down the recipe, and he’s nevertheless thinking of his solutions for how he might continue to offer you his hen to men and women now that he has marketed the retail outlet.

“I’ve acquired a solution with the hen that they inform me is just about nationwide,” Willie claimed. “People appear from various destinations. When they go back again, they acquire a load of rooster with them.”

As for the chicken recipe, Willie laughed when requested exactly where he acquired it. He claimed individuals notify him his rooster tastes greater than anything at all they’ve experienced from places to eat. He visited Allendale many a long time back and savored some fried rooster he picked up there. He came dwelling and commenced tinkering with unique recipes until finally he uncovered just the correct one particular.

“I kept mixing and mixing right until I obtained it suitable,” Willie said of his chicken breading.

Willie last but not least strategies to retire for fantastic following working quite a few several hours just about every working day, 7 days a week at the retailer. He options to take the getaway he promised himself to choose after retiring from his EMS career — and he hopes to do a great deal of fishing.

Hari Om II recently obtained the retailer and is remodeling it. Willie doesn’t program to give Om his chicken recipe, but he said he needs to enable Om be productive.

“I’m going to help this person get started off as a lot as I can,” Willie stated. “I do not want him to are unsuccessful. I really don’t want to see any person are unsuccessful. I’m heading to help him get started off accomplishing no matter what he needs to do. I’m not offering up the recipe ideal now. I’ve experienced a whole lot of individuals appear and say, ‘Hey, you are correcting to shut. Can you give me your recipe?’”

Cinderella mentioned, “We’re hoping he (Willie) will changeover into anything else with the hen. We’re seeking to get him to offer his breading. I don’t know if he’s likely to do that or not. This retirement thing is nonetheless new to him.”

Willie and Cinderella have done substantially much more in the group than just provide hen, even though. Each weekend, they cooked about a dozen foodstuff products for invest in, and each time someone from the neighborhood died, Willie would deliver a meal to loved ones users.

“Some men and women couldn’t wait right up until it was time to serve,” Willie claimed of his weekend meal choices. “They would be in line right before time to provide. They would stand there on the lookout at the food stuff simply because we’d set it out there so they could see it.”

Willie and Cinderella have been married for 27 yrs, getting satisfied at the Greenwood County Courthouse, where she was used with the county at the time, and his EMS office environment operated out of the developing. The pair have lived in a house beside the retailer for quite a few years.

Willie said the retail outlet has been “an answer” for the neighborhood — “just to be in a position to appear there and shop and not have to go to Greenwood. I attempted to keep a good selection of things.”

Cinderella explained Promised Land is “a modest city inside of a more substantial metropolis.”

“We’ve noticed a good deal of the little ones born develop up, go off destinations, then come again,” Cinderella said. “The 1st factor they appear for is the rooster.”

Willie said lots of persons have still to hear he marketed the retail store.

“They are on the lookout for that meal that we place out there,” Willie explained. “On Saturday and Sunday, we had so a lot of folks coming in. We had just beaucoups of individuals arrive off the highway. I did not have to advertise. Term of mouth acquired it all.”

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On March 26, the Promised Land Community Affiliation set on a surprise generate-by parade for Willie, to celebrate his contributions and thank him for his service to citizens and other individuals. Just after the parade, buddies and family customers filed into the Promised Land Volunteer Fire Division to share a food and tales.

Greenwood County Council member Edith Childs presented a proclamation to Willie.

“I know what you suggest to me as a pal,” Childs stated. “You do not know what you necessarily mean to me — and to this neighborhood.”

Jan Williams, president of the Promised Land Neighborhood Affiliation, reported he’s been important to the community for the reason that he’s offered jobs. Oh, and that hen.

“It was amazing,” Williams mentioned. “It was anything that, when you bit into it, it was like, ‘Wow!’”

Promised Land Grocery has additional than 80 Google assessments with an common rating of 4.5 out of 5 stars. Individuals from across the nation have opined about Willie’s chicken, quite a few of them stumbling on the store in the course of highway outings.

Copyright 2022 The Linked Press. All legal rights reserved. This product may not be released, broadcast, rewritten or redistributed.

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