How Jumia is Contributing to the Growth of Food Delivery Services in Nigeria


The good results of this sector is also pretty apparent in a state like Nigeria, with food items being a essential want for all, specially in the doing the job-course sector in hectic towns like Lagos, Abuja, Ibadan, and Port Harcourt.

According to figures by Worldometer, Nigeria’s rank as the major populated nation in Africa, with around 200 million people, has contributed to the foodstuff phase revenue of $33.7 billion. This higher revenue can also be attributed to the fast adoption charge of smartphones in the region, which permits consumers to entry meals delivery products and services by way of cellular applications.

Africa’s most significant e-commerce system, Jumia, by its foods shipping and delivery products and services has made an indelible mark on the Nigerian food stuff business considering the fact that its launch in 2012.

A person of the important ways it does this is via the huge number of partnerships with a variety of Nigerian dining establishments. This has manufactured it simpler for buyers to get food stuff from a restaurant through the Jumia Meals application regardless of locale. For the suppliers, it also offers them a wider selection of customers, which assists them to keep ahead of the competitors. This was very apparent in the course of the COVID-19 pandemic when dining establishments partnering with Jumia Meals were equipped to sustain their corporations via the Jumia delivery community.

In 2020, Jumia introduced the Nigeria Food stuff Index Report, the to start with of its type in the section. The report captured the expanding attractiveness of quick food items in Nigeria and the good impression and prospective customers for the Nigerian Agricultural sector. The report also unveiled that regional Nigerian cuisines led the preference of Nigerians when compared to continental dishes, with 64% of orders becoming placed for lunch.

In its bid to drive even further progress of on the web food and shipping expert services, Jumia Food stuff expanded its achieve to numerous towns in Nigeria, this sort of as Ibadan, Minna, Benin, Kaduna, Abeokuta, Kano, and Ilorin. With the at any time-escalating require for advantage and value for money, there is no question that Jumia Meals has aided to build a big boom in the online food delivery sector which would, in turn, direct to sizeable progress in the country’s financial state and income.

Recently, Jumia entered a partnership with Errand360, a bicycle supply firm in Nigeria, to make foodstuff deliveries by way of the Jumia Meals app seamless with hundreds of riders throughout numerous areas. This is a way to clearly show Jumia’s efforts in strengthening the foods shipping expert services in Nigeria.

For a business like Jumia that retains innovating approaches to encourage client gratification, we are greatest to think that the food items shipping and delivery company in Nigeria is a step more to turning out to be far more dynamic.


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